Skin Deep Has Updated its Site

Recently Skin Deep released a dramatically expanded and improved version of its popular cosmetics and personal care products database, Skin Deep. The site has been redesigned top to bottom, and they've added ratings for nearly 10,000 more products.

Now in its fourth year and third major update, the Skin Deep product safety database provides safety ratings for nearly 25,000 personal care products - almost a quarter of all products on the market - and the 7,000 ingredients they contain. Due to gaping loopholes in federal law, companies can put virtually any ingredient into personal care products. Even worse, the US government does not require pre-market safety tests for any of them. The aim is to fill in where companies and the government left off.

[Ed: This site is wonderfully PROACTIVE!!]

Skin Deep is the only tool available to consumers to assess and compare the safety of personal care products.

Looking for safer sunscreen to protect the kids this summer? Or shampoos without dangerous preservatives? Skin Deep helps you learn what not to buy, and helps you find safer options for you and your family.

And along with adding thousands of products and a dozen new toxicity databases, Skin Deep has an overhauled the look and feel. You'll find it easier to search for products and find answers about how chemicals affect our health.

While we believe that making informed shopping decisions matters, the lack of safety testing reveals major gaps in many systems of public health protections. So how can you make a difference?

• Please visit Skin Deep and make use of it to make informed decisions. Skin Deep: The Campaign for Safe Cosmetics
• Lobby your local politician to make this an issue of urgency.

At about one million page views per month and growing, Skin Deep is the world's most popular online product safety guide.